You want to avoid anything that might tarnish your reputation, but that doesn’t mean saying no to fake plays entirely. It is extreme to say that anyone caught buying fake plays has ruined their chances of making it in the music industry, because buying plays is a common strategy among SoundCloud marketers. Perhaps the biggest concern regarding fake plays is how they can negatively affect your reputation as an artist. It certainly doesn’t guarantee anything, but it definitely increases the chances of getting new listeners. Having a high level of perceived social proof increases the likelihood that potential fans and A&R reps will actually take the time to check out your track. People buy plays to generate social proof. The main thing to realize is that buying plays isn’t a magical ticket that will bring you instant fame on SoundCloud, by any means. Today, we are going to set the record straight and explain all the pros and cons in detail so you get both sides of the story. Although some of these articles make one or two good points, there is no denying that fake plays can be beneficial when utilized properly. There have been quite a few articles popping up lately that attempt to discredit the value of fake SoundCloud plays.
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